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Privacy Policy

Lifeprint Privacy Policy

Effective as of August 9th 2018 




Thank you for choosing Lifeprint!

As the world’s first socially networked printer, we rely on a variety of personal information that you provide to deliver our services to customers around the globe. This document is designed to help you better understand the information that you are providing to us, why you are providing it, how to manage it, and who else we have to share that information with to provide our products and services. Rest assured that your privacy is our utmost concern.



Lifeprint Products, Inc. (“us”, “we”, or “our”) operates the Lifeprint printer hardware, mobile application and website (our “Services”). We will not use or share your information with anyone, except as described in this Privacy Policy. We use your personal information to provide and improve our Services. By using our Services, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined herein, terms used in this Privacy Policy have the same meanings as in our Terms of Use.

Lifeprint allows users to not only print their photos, but also share them with family and friends through our social network. Videos may also be shared by creating a Hyperphoto. Hyperphotos are printed photos that display a video that is stored on our cloud server system and played through our app when called upon from the Hyperphoto viewer.  To deliver these experiences, our system uses a network of owned and third- party resources around the world.

Lifeprint Services include:

  1. Lifeprint Printers (Bluetooth & Wi-Fi enabled)
  2. The Lifeprint App (IOS and Android Platforms)
  3. Lifeprint Cloud Servers (hosting & delivering content to you via our App)
  4. The Lifeprint website and webstore

Please be aware that we may change this Privacy Policy from time to time. However, we will not reduce your rights under this Privacy Policy without your explicit consent. We always indicate the date when the last changes were published, and we offer access to archived versions for your review. If changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes).

Please be aware, this Privacy Policy does not apply to third party Apps that our “Service” post to upon your request. Published content from the Lifeprint App on to Facebook, Twitter, Instagram & Snapchat will be governed by their respective privacy policies that do not adhere to this Privacy Policy. We recommend that you visit each service providers website to review their associated policies in advance of linking to their service.



In order to participate in our App based printing services, you must have an account with Lifeprint.  Upon creating an account within the App, you will be requested to select a master account setting. The options are either “Private” or “Public” Mode.  This is the easiest way to control who can see what you are posting within the Lifeprint App.

The default mode is “Private” - this hides your activity from unknown Lifeprint users, so only your approved “followers” can see what you have shared or printed. Users that wish to follow you must request & receive your permission before they can see your printing and sharing activities. 

If “Public” Mode is selected, any Lifeprint user can see your profile and thus see what prints you have made or photos you have shared. These unrecognized users can “Like” or Comment on your prints, and follow your print activity, unless you decide to specifically make a photo “Secret”.  We provide this feature and encourage this behavior in hopes to further the art of photography/videography.

In the event that you have a photo or Hyperphoto that you wish to hide from all of your followers, you may select at any time to make a photo or Hyperphoto “Secret”. “Secret” photos cannot be seen by anyone except for the account holder, unless you specify one of your “followers” to share it with. When you open your profile view to see the photos you have printed in the past, “Secret Photos” will appear as blurred white blocks, so that no one can even look over your shoulder to see them. You must click on the blurred image to see these photos or Hyperphotos behind it.  Unless you choose this mode when printing a photo, the photo will be treated in accordance to your overall profile Mode settings – “Public” or “Private”.   You can still share “Secret Photos” with another Lifeprint user, but they cannot re-share to anyone else. Hyperphotos marked “Secret” can only be scanned by yourself and those followers that you have specifically shared the “Secret” Hyperphoto with. 

Beyond your “Profile Mode” settings, any permissions we request to use your data will always be available for review or modification from the Lifeprint App >Profile>Settings menu. Your smartphone also has a section in its “Settings” menu that will allow you to review permissions you have granted the Lifeprint App. These settings can be changed at any time, however this may limit the functionality of the Lifeprint App.



You have the right to review the personal data that Lifeprint Collects. A request to access your complete personal data can be made in the “Settings” section of the Lifeprint Apps “Profile” screen. This request will be processed, and a secure link will be sent to you via the email associated with your account. If upon review, you notice that any data is incorrect, you can request that it be modified.  Those requests can be made to Lifeprint directly via the Lifeprint Support email address:

You can also remove photos & Hyperphotos from within the Lifeprint App at any time; or delete your entire account to purge your personal data from our system.  

To remove specific photos or Hyperphotos: select the photo or Hyperphoto that you wish to delete from the thumbnails on your profile screen, a secondary screen will appear with detailed options, select the garbage can icon to remove that photo from our System. This will not only remove the photo from your “profile” screen but also remove the image from our cloud servers. If you have shared this image with anyone, they will no longer be able to see it in their “Inbox” or play the Hyperphoto video from their print.  

To delete your entire Lifeprint “Account”:  You may place your request via the Lifeprint App> Settings> Support>  Submit a request. Please complete the form with “Delete Account” in the Subject & Description Fields. This will initiate the “Account” deletion process.  When your account is deleted, all personal data is purged from our systems.

We work to ensure that our services protect your personal data from accidental or malicious deletion. Because of this, there is a delay between when you delete something and when copies are deleted from our active and backup systems. This process may take up to 30 days once the requested is received. In some cases, we may retain data for a limited but additional period of time, due to legal or business purposes.   



User data is vital to the operation of our “Services”. We use user data to allow you to securely access your account, to enable the capture and sharing of photos with other users, remote photo printing, and the streaming of videos to make a Hyperphoto come to life. In order to provide those experiences, we also need access to data resources on your phone.  Those resources include: your camera, photos in your camera roll, location information, your microphone, and the ability to provide you with notifications.

Each time we are accessing a new data resource for the first time on your phone, our App will ask for your permission to proceed. To make sure you understand why the Lifeprint App is making the request, we will also provide you with a short description of how we will use that resource and provide links to additional information that will explain this in more detail.  Please be aware, that in most cases, permission to these resources is needed in order for our “Services” to function properly. For example, if you do not provide the Lifeprint App permission to access your camera, we will not be able to scan a Hyperphoto and deliver the video content stored on our servers. Similarly, if the App is not permitted to access your camera roll, then only pictures taken from the Lifeprint App will be available for you to print.  Location information is also used to find the appropriate Lifeprint cloud servers to stream video content contained in a Hyperphoto. We also track usage data to ensure that our services are working as intended.  Response times for Hyperphoto scanning, App outages and troubleshooting reports provide us with useful data to maintain and improve our “Services”.  

We use the data we collect in existing “Services” to deliver analytics around how our products are currently being used. These insights then allow us to improve existing services and develop new features for our users. For example, understanding Hyperphoto usage rates and streaming lag time helps us understand if users are receiving their videos quickly enough for a good experience or if improvements need to be made. In order to understand collective community behaviors, we aggregate user data using Google’s Firebase Analytics and Big Query services.

We also use the information we collect to customize our “Services” for you, including recommendations around personalized content and customized Explore experiences. For example, we may share a specific users content in your Explore screen based on the category interests you select in your profile. We do not share information that personally identifies you with advertisers, such as your name or email address.

We will use your email address to directly contact for official communications. This can include contacting you in the event of suspicious activity, such as an attempt to sign in to your Lifeprint Account from an unusual location. We may also let you know about upcoming changes or improvements to our app or printer hardware & firmware. And if you contact Lifeprint, we’ll keep a record of your request in order to help solve any issues you might be facing. If other users already have your email address or other information that identifies you in their contacts, we will show them your publicly visible Lifeprint Account information, such as your user name and photo, so they may identify you to send you their “follow” request.

We use third-party data services to help maintain the integrity and reliability of our “Services”. These resources help us detect, prevent, and responding to fraud, abuse, security risks and technical issues that could harm our Lifeprint users and the public. We also analyze content to help us detect abuse such as sharing offensive photos, spam, and illegal content, as ruled by local laws.

Lifeprint creates special Hyperphotos that are tied to printed ads.  In such cases, the App will report demographic information about the user viewing the ad, but no personal information is ever shared with advertisers.



The data that we collect is intended to provide better services to you and all of our users. From figuring out basic issues such as which language to present to you in our App, to more complex issues like which Lifeprint Cloud Server should be used to ensure the best service for your location.

On our Website, when you are not signed in to a Lifeprint Account, we store the data we collect with unique identifiers tied to your web browser and the device you are using. This helps us maintain your language preferences across browsing sessions. You may also sign up for our Newsletter, where we will collect your email address for future communication purposes.  

Should you choose to purchase something from our website, your data will be collected by our third-party ecommerce service provider, Shopify. Shopify will then host your personal contact information and any means in which you use to pay for our products on their servers. Please refer to the Shopify Privacy Policy for further details. Similarly, if you are in need of technical support or would like to participate in Lifeprint Community Discussions, your user data will be collected by our third-party Self Service, Knowledge Base provider Zendesk. Please refer to the Zendesk Privacy Policy for further details.  

When you create a Lifeprint Account to use with our App, at a minimum, you provide us with personal user data that includes your age (for access rights purposes), your name, user name, email address, and a password. As you use our “Services” we collect the photo & Hyperphoto content that you create, as well as what you upload and receive from others. Any user that is “Following” you will be able to view, download, and print the images you have shared. In addition to the photos you store on our servers, we also store captions, comments, and “Likes” that you send and receive. This allows us to display that content in future App sessions and to be visible to other users.  If a user is blocked by another user or a problem is reported within the App, that content is stored to ensure users receive their desired experience. In addition, our system will aggregated the number list of followers a user has, and a list of people they have followed, how many likes or comments their media has received,  the number of photos printed, and the status of those photos (“secret” vs “public”).

Information about printers, include connection protocols (Bluetooth vs WiFi), when the printer was last used, what is scheduled for printing in the print cue and what has been printed successfully so it may be displayed on the users profile page. Finally the status of the printer, including its battery and paper status. 

Additional data we collect to provide our “Services” include:

  • User Token
  • Printer Token
  • Lifeprint App Version Number
  • Accessing Device Type (mobile phone vs computer)
  • Smartphone Operating System, Type & Version
  • Printer Connection Protocol (Bluetooth or WiFi)
  • Printer Firmware Version Number
  • Internet Browser Type & Version Number
  • IP Address
  • Crash Reports
  • System Activity
  • Date & Time Of Use/Access
  • Account Privacy Settings
  • Encrypted Account Password
  • Number of Photos Printed
  • Number of Hyperphotos Created
  • Whether an email address has been verified
  • Full name (if provided)
  • Phone Number (if provided)
  • Mailing Address (if provided)
  • Gender (If provided)
  • Age and Date of Birth (If provided)
  • Location (if provided)
  • Linked Third-Party Social Media User Names & Passwords such as Twitter, Instagram and Facebook (If provided)
  • If an account has been flagged for posting inappropriate content

We collect data about your location when you use our “Services” to understand which servers to connect you to for best performance and to ensure our content complies with local laws. The Lifeprint App will specifically ask for your permission to use this information. The types of location data that we collect depends in part on your device, your account settings and the connection means. Location can be determined by GPS, IP address, Wi-Fi access points, or cellular tower locations.  



Our Website & App use Google Analytics & Google Firebase (respectively) as reporting services to aggregate data for analysis on user insights. These insights then help us improve the feature sets of our “Services”. Please refer to the Google Analytics Privacy Policy and Google for ways of opting out of their Cookie tracking service.

The Lifeprint App also allows you to share content with other social networks, including Facebook, Instagram & Twitter. When you share your content via the Lifeprint App to these third party sites, that content is then governed by their Privacy Policies and you should refer to those policies to understand their use.

For legal reasons we will share personal information outside of Lifeprint if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, legal process or enforceable governmental request.
  • Enforce applicable Terms of Service, including investigation of potential violations.
  • Detect, prevent or otherwise address fraud, security or technical issues.
  • Protect against harm to the rights, property or safety of Lifeprint, our users or the public as required or permitted by law.



Lifeprint “Services” are built with strong security features that continuously monitor and protect your information from unauthorized access, alteration, disclosure or destruction. All data transfers are encrypted using HTTPS while in transit. Media on iPhones is also cached in encrypted state using 256-bit AES and stored in the cloud with randomized filenames so a URL scheme cannot be linked to a user. Strong password rules are in place to help users select difficult to guess password. We expect passwords to be at least 8 characters long, contain at least one uppercase and one lowercase letter, include at least one number and not contain any special characters. We store passwords in encrypted form in the cloud using PBKDF2 and use tokens to authenticate mobile users.

We review our information collection, storage and processing practices, including physical security measures, to prevent unauthorized access to our systems. The insights we gain from this data collection help us detect and automatically block security threats from ever reaching you. And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.

We restrict access of personal information from employees, contractors and agents. Only authorized personnel who need the information in order to process it are provided access. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.

If Lifeprint is involved in a merger, acquisition or sale of assets, we’ll continue to ensure the confidentiality of your personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.



Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please access your account by visiting: submit a request here or email us at



Lifeprint content is moderated by automatic image recognition software that is designed to remove lewd or inappropriate content. However, this is a subjective matter, and an individual user may report offensive content at any time. Such content will be reviewed by Lifeprint staff and removed if it is found to be inappropriate. Criteria for inappropriate content is defined by our Terms of Service as: strong or brutal violence, pervasive language, strong or X rated sexual content, drug material, and (in some locations) politically charged messages.

The Lifeprint account creation process is intended to ensure that our “Services” are accessed by users that are 16yrs of age or older.  Due to limited identification means at this age, we rely on the honesty of our users to provide accurate birthday information during their registration process. We do not knowingly allow users under this age to access our “services”, however we understand that children may attempt to falsify their information in an attempt to gain access. If you are a parent or guardian of a child 15yrs of age or younger that has created an illegitimate account, please contact us at!  We will immediately block access and take the necessary steps to remove all user data from our “Services”.



We regularly review this Privacy Policy and make sure that we process user data in accordance with global and regional regulation policy changes. As part of our registered global community, you will be notified in advance of all policy changes. An archived version of the previous policy will be made available at that time.

We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing greater limitations than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data, such as the EU-US and Swiss-US Privacy Shield Frameworks.

When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly


KEY TERMS & DEFINITIONS                                                  

  • Algorithm
  • Application data cache
  • Browser web storage
  • Cookies and similar technologies
  • Device
  • HTTP Referrer
  • IP address
  • Lifeprint Account
  • Non-personally identifiable information
  • Personal information
  • Printer Token
  • Server log(s)
  • Unique device identifier
  • User Token



A process or set of rules followed by a computer in performing problem-solving operations. 

Application data cache

An application data cache is a data repository on a device. It can, for example, enable a web application to run without an Internet connection and improve the performance of the application by enabling faster loading of content. 

Browser web storage

Browser web storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions (for example, so that the data is retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML 5.

Cookies and similar technologies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Other technologies are used for similar purposes as a cookie on other platforms where cookies are not available or applicable, such as the Advertising ID available on Android mobile devices.


A device is something that can be used to access Lifeprint services. For example, a device could be a smartphone, a tablet or a printer.

HTTP Referrer

An HTTP Referrer is information transmitted to a destination web page by a web browser, typically when you click a link to that web page. The HTTP Referrer contains the URL of the last web page that the browser visited.

IP address

Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.

Non-personally identifiable information

This is information that is recorded about users so that it no longer reflects or references an individually identifiable user.

Lifeprint Account

You must create a Lifeprint Account in order to have the full user experience. This can be done from our app and by providing us with some personal information (typically, your name, a new user name, email address and a password). This account information will be used to authenticate you when you access Lifeprint services and protect your account from unauthorized access by others. You can edit or terminate your account at any time by contacting Lifeprint Support.

Personal information

This is information that you provide to us which personally identifies you, such as your name, email address, or other data which can be reasonably linked to such information by Lifeprint, such as information we associate with your Lifeprint Account.

Printer Token

Is a type of security authentication that is a two part identification method between the App and the printer. The printer token is stored on the device so that it can be used during a security check when logging in to the App.

Server log(s)

Like most Cloud Services, , our servers automatically record the page requests made when your app connects with our  cloud services. These “server logs” typically include your service request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

Here is an example of a typical log entry where the app is requesting an image, followed by a breakdown of its parts: - - [25/May/2018:00:05:50 +0500] "GET /media/get?path=/ HTTP/1.1" 200 94886 - "Lifeprint/2.0.6 CFNetwork/897.15 Darwin/17.5.0" "" ms=NaN cpu_ms=13 cpm_usd=0.000010604336 loading_request=0 instance=00c61b117c21c10077fb7a0618eaedbb22da705fe2512ffb31fc300d90b0c1c2e51ae62dc6c2d704 app_engine_release=1.9.54 trace_id=1ce5a15c329a42bfff46b7b6aee2e8cf

  • 40.131.186 is the Internet Protocol address assigned to the user by the user’s ISP; depending on the user’s service, a different address may be assigned to the user by their service provider each time that they connect to the Internet;
  • 25/May/2018:00:05:50 +0500 is the date and time of the request;
  • /media/get?path=/ is the requested URI and image;
  • HTTP/1.1" 200 94886 is the response code specifying if the request was successful or not.
  • "Lifeprint/2.0.6 CFNetwork/897.15 Darwin/17.5.0" is the application version (2.0.6) and operating system being used (Darwin/17.5.0);
  • "" ms=NaN cpu_ms=13 cpm_usd=0.000010604336 loading_request=0 instance=00c61b117c21c10077fb7a0618eaedbb22da705fe2512ffb31fc300d90b0c1c2e51ae62dc6c2d704 app_engine_release=1.9.54 is information about the server on which this request was processed and different measurements of the performance of the request
  • 1ce5a15c329a42bfff46b7b6aee2e8cf is a unique trace ID assigned to this particular device the first time that it makes a request to this user. (Cookies can be deleted by users. If the user has deleted the cookie from the device since the last time s/he fetched this image, then it will be the unique cookie ID assigned to the user the next time that s/he fetches an image from that particular device.)

 Unique device identifier

A unique device identifier (sometimes called a universally unique ID or UUID) is a string of characters that is incorporated into a device by its manufacturer and can be used to uniquely identify that device (for example an IMEI number of a mobile phone). Different device identifiers vary in how permanent they are, whether they can be reset by users and how they can be accessed. A given device may have several different unique device identifiers. Unique device identifiers can be used for various purposes, including security and fraud detection, syncing services such as a user’s email inbox, remembering the user’s preferences and providing relevant advertising.

User Token

Is a type of security authentication that is a two part identification method between the App and the printer. The user token is stored in the App so that it can be used during a security check when logging into the device. 


A prior version of this privacy policy can be found here: